Special Events

Special Events

Market Noel

Wednesday, November 20

Preview Noel

7:00 p.m. - 10:00 p.m.
$55 admission (Limited number of tickets for the general public—you don't want to miss out!)

Preview Noel kicks off the Birmingham holiday season with a sneak peak of the fabulous merchandise that can be found from the diverse vendors selected to participate.

The first 250 shoppers will be greeted with signature swag bags before the evening of private shopping and festivities begin. Guests will enjoy live music from the band Nationwide Coverage, heavy hors-d’oeuvres, a German Biergarten and more. Attendees can also try chances with the Diamonds Direct Diamond Drop, to win a piece of jewelry valued at $5,000. Whether guests decide to make it a night out with friends or your significant other, Preview Noel is the perfect way to kick off the holiday season. Preview Noel tickets are limited in number and sell out each year. In addition, your ticket to Preview Noel includes a General Admission ticket to use yourself or as a gift to someone else.

Thursday, November 21


5:00 p.m. - 8:00 p.m.
$15 admission
or $12 admission with student or teacher ID

Market Noel’s newest event is a fun and exciting night celebrating all things Birmingham and is perfect for the entire family. The night will feature food from different vendors throughout the city, live performances from area high schools, an exclusive teacher’s lounge, fun tailgating games, and more. And, don’t forget to wear your school colors!

Friday, November 22

Cheers & Beers

6:00 p.m.
$28 admission

Enjoy beer & wine while enjoying light bites from Taziki’s. Shopping will be available and Avani Rupa Fine Jewelers will offer chances to win a piece of fine jewelry valued at $500! Avani Rupa Fine Jewelers are also offering special swag bags to the first 30 female attendees at the Cheers & Beers tasting. All proceeds benefit the JLB.

Saturday, November 23

Brunch with the Big Guy

8:45 a.m. & 11:15 a.m.
$12 children (12 and under), $28 Adults

The BIG GUY is back! Limited tickets are available with seatings at 8:45 a.m. and 11:15 a.m. This is the perfect time to visit with Santa, without the lines and before the holiday rush. Tickets include breakfast, beverages, a picture, and one-on-one time with Santa. You will also have an opportunity to purchase a chance to win 4 tickets to the Polar Express. This event is sure to sell out, so purchase your tickets now!