Special Events

Preview Noel

Wednesday, November 17th: 7pm – 10pm

Preview Noel, kicks off the Birmingham holiday season with a merry sneak peek into Market Noel. This event sells out every year – get your ticket early! Enjoy an evening of private shopping and fun activities to welcome the gifting season. The first 250 will receive a signature swag bag. While the ladies’ shop and try their chances in the Diamond Drop valued at $5000 by Diamond’s Direct, all are invited to enjoy heavy hors d’oeuvres and a beer garden. Our main stage will be rocking, so don’t forget your dancing shoes! 21+ event

Receive one General Admission ticket with your purchase. Your General Admission ticket is available at will call.


JLB Hearts Birmingham

Thursday, November 18th: 5pm – 8pm

A fun event that is all about family and community! Join us for a night that’s all about Birmingham and school pride! Enjoy food vendors from around the city, along with performances from local area high schools. Fun tailgating games, a lounge area for the teachers…and don’t forget to wear your school colors! Bring the entire family and support the JLB’s love for all things Birmingham! 

**Parents of Performers will have a separate stamp in case they need to come for just the performance and leave. They will be encouraged ahead of time to buy a GA ticket at the discounted price of $12 (tax included) if they wish to stay and shop. Performers will not be charged admission. 


Jingle and Flamingle

Friday, November 19th: 6pm – 9pm

Enjoy a fun night on the town while supporting a great cause! This event is brought to you by Tito’s Handmade Vodka and will feature a signature cocktail to sip on while you shop and dance the night away. You may like the signature cocktail so much that you decide to purchase a cocktail kit to take home and make yourself… and if you aren’t ready to go home when Market Noel closes for the evening, there will be an after party to continue the fun! 21+ event


Brunch with the Big Guy

Saturday, November 20th

This is your exclusive time to visit with Santa before the rush of the holidays! Tickets include breakfast bites and beverages, activities for the kids, reading Polar Express by the Big Guy himself, and a picture with Santa! This event is surely to sell out, so reserve your spot now!

First Seating – 8:45am-10:30am (Limit 150 tickets per seating) In anticipation of this popular event, we please ask that you arrive promptly at 8:45am

Second Seating – 11:15am – 12:45pm (Limit 150 tickets per seating)

In anticipation of this popular event, we please ask that you arrive promptly at 11:15am


Milk and Cookies

Saturday, November 20th: 2pm – 3pm

For $35, 2 adults & 2 children will gain general admission to shopping, and get a picture and visit with the big guy himself! There will be milk and cookies for the kids and refreshments for the parents! $5 add on for each additional child, see tickets page to purchase.


Elf Made Me Do It Kits

Are you dreading the thought of searching Pinterest every night? Do you worry that you’ll find yourself trying to convince the kids that the elf was too tired to move (again)? Worry no more! The Junior League of Birmingham has you covered with these curated Elf kits, thoughtfully created to take some of the stress out of your holiday season.

Each of the kits includes everything you need to keep your child in awe of the magic of the Elf! Your kit will include letters, props, activities, instructions and materials, and photo guides for each night. Each night is individually packaged with all you need for that night’s shenanigans.

Local pick up at the Finley Center. 1000 RV Trace, Hoover, AL 35244

Wednesday, November 17: 7 – 10pm

Thursday, November 18: 10am – 8pm

Friday, November 19: 10am – 9pm

Saturday, November 20: 9am – 5pm

Presale flat-rate shipping anywhere to the continental US can be added for $40 (Refer to Ticket Page)

** Elf NOT included